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Some South Africans have taken to social media to criticize Spotify for selecting Afrobeats musician Davido as the cover for its Amapiano playlist on its streaming platform.
Amapiano is a house music style that originated in South Africa in 2012. It’s a mash-up of deep house, jazz, lounge music, and broad percussive basslines.
High-pitched piano melodies, Kwaito basslines, low-tempo 90s South African house rhythms, and percussions from another local house music subgenre known as Bacardi identify the genre.
Afrobeats, on the other hand, is a popular music genre among West African artists. It became popular in the early 2000s.
Spotify recently released Davido as the cover for the playlist of South African music genre, with the slogan “Amapiano To The World.”
The streamer added: “Join the global amapiano movement with tracks and artists pushing amapiano on the global stage. Cover: Davido”.
The development, however, did not sit too well with a lot of South African music lovers; some of whom took to X to register their annoyance at Spotify.
“@Spotify What is this why are you mixing Amapiano with other genres, whoever you got to compile this playlist must be fired & you should hire a South African to compile these playlists, there is Amapiano Afrobeats and Afroyano dont mix them into one thing and say its Amapiano,” a user wrote.
“@Spotify am canceling my subscription with immediate effect. Amapiano was born and bred in SA,” another user wrote.
Here are some of the reactions below:
https://twitter.com/TheRealBandisa/status/1728581539468804465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1728581539468804465%7Ctwgr%5E34327e76ddbc1067633a522d1188f1e85d122ed5%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Flifestyle.thecable.ng%2Fsouth-africans-knock-spotify-for-using-davido-as-amapiano-playlist-cover%2F
Dear @Spotify , Amapiano is a SOUTH AFRICAN ORIGINAL GENRE, none of it has ANY connection to Nigeria whatsoever, so plis😳😳😳 https://t.co/0dg9pW1QC6
— 🇵🇸🇿🇦Singing Author🇨🇩🇨🇬 (@AshleyBluJayR) November 25, 2023
@Spotify am canceling my subscription with immediate effect. Amapiano was born and bred in SA.
— Skoenpampier (@nulified_void) November 25, 2023
@Spotify why you put a Nigerian as the face of a South African sound?
— Siya (@ADS_ZAR) November 25, 2023
@Spotify What is this why are you mixing Amapiano with other genres, whoever you got to compile this playlist must be fired & you should hire a South African to compile these playlists, there is Amapiano Afrobeats and Afroyano dont mix them into one thing and say its Amapiano pic.twitter.com/AVLeErjOn0
— BROEWELLA MAAN🎙🇿🇦 (@SpitMochene) November 25, 2023
https://twitter.com/HermaineM/status/1728469155941130457?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1728469155941130457%7Ctwgr%5E34327e76ddbc1067633a522d1188f1e85d122ed5%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Flifestyle.thecable.ng%2Fsouth-africans-knock-spotify-for-using-davido-as-amapiano-playlist-cover%2F
They stealing Amapiano from us the same way they stole Afrobeats from Ghanaians. https://t.co/9584M2dGaf
— Paballo❄️ (@paballo_maseko) November 25, 2023
https://twitter.com/GEORGETOGZD/status/1728042062363115658?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1728042062363115658%7Ctwgr%5E34327e76ddbc1067633a522d1188f1e85d122ed5%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Flifestyle.thecable.ng%2Fsouth-africans-knock-spotify-for-using-davido-as-amapiano-playlist-cover%2F
https://twitter.com/mc_rhymz/status/1727655593010213286?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1727655593010213286%7Ctwgr%5E34327e76ddbc1067633a522d1188f1e85d122ed5%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Flifestyle.thecable.ng%2Fsouth-africans-knock-spotify-for-using-davido-as-amapiano-playlist-cover%2F
Nigerians and their superiority complex😫😭wtf do y'all mean Nigerians made Amapiano genre global?
Reaping what you didn't sow is crazy😭You can't steal and take away amapiano from SA that's part of their identity
If you like try it will still not jig😂 https://t.co/uHWztkh27K— Bambina 𝕏💓🦋 (@Bambina1908) November 23, 2023
These so called brothers from Jellof land are scammers now they say they own amapiano 😂😂🤦♂️ from drug dealing, online love scam, prostitution, human trafficking now music pic.twitter.com/IN2xLdUZyf
— Abahambe Abdul Majola🇿🇦🇷🇺 (@AbdulMthetho) November 26, 2023
