PH
Zanzibar has persisted in its quest to become one of the world’s top tourism attractions. The island nation’s most recent move toward its aims is a collaboration with the English football team Chelsea.
Zanzibar’s government has collaborated with the football club on a promotional campaign. The move is reminiscent of Rwanda’s collaboration with Arsenal.
Zanzibar’s president, Hussein Mwinyi, met with Chelsea football’s Head of Global Sales, Barnes Hampel, and his group at Zanzibar’s state house on February 1st, according to Tanzanian news outlet The Citizen.
The conversation focused on how both sides might work together to strengthen Zanizbar’s tourism sector. They also discussed the development of sports on the small island nation, including football academies and other initiatives.
While conversations are underway, Chelsea’s head of sales plans to continue his tour of the country with a trip to the mainland.
Mr. Hampel also plans to meet with the country’s Minister of Culture, Arts, and Sports, Mr. Damas Ndumbaro, to discuss sports development projects. There are also intentions to speak with Tanzania’s president, Samia Suluhu Hassan.
Zanzibar’s action is reminiscent of Rwanda’s engagement with Arsenal, another English football team.
In 2018, the Rwandan government collaborated with the English football club Arsenal to increase Rwanda’s tourism revenue through a campaign suitably named “Visit Rwanda.”
The three-year contract between the two parties, which runs from 2018 to 2020, requires that Arsenal players wear hand bands with the words “Visit Rwanda” written on them in exchange for £10 million each year from the club.
Given the lack of mineral resources, Rwanda’s tourism industry is one of its best financial assets. Because of the mountain gorillas in Volcanoes National Park, the country is relying heavily on luxury tourism and conference hosting.
