Idris Elba Partners with Marc Boyan to Launch New Global Marketing and Content Company

Idris Elba, the award-winning actor, has teamed forces with Marc Boyan, the founder and CEO of the Miroma Group, to develop Silly Face, a worldwide marketing and content firm.

The company’s objective is to produce new storytellers in addition to creating a space in brand marketing that leads with innovation, fun, and ideation.

The actor’s appeal to reinstate a sense of fun in the creative space served as the inspiration for the name of the company, ‘Silly Face.’ Elba said, “I work best when I’m calm, not worried, and not thinking about all the ‘what ifs.’”

The “Beast” star remarked in a news release posted on the Miroma Group website that the marketing environment isn’t always there for creatives while establishing brands. “Silly Face is here to restore that sense of creative excellence.” “We want more voices, more points of view, and open, mutually respectful debate,” he stated.

Elba and Boyan decided to start their own company after considering purchasing a British public radio station. However, the transaction was called off after the government changed its mind.

According to the “Luther” actor, it is difficult for brands to succeed in the current entertainment industry environment. “Consumers are so smart, now, they can smell the b*******, they want to be sort of treated with integrity, they want to be represented,” Elba said.

He added that this new business will enable him to develop effective marketing campaigns that will genuinely engage the target audience he is trying to reach. “I can’t wait to get started.”

The first three locations of Silly Face will be in London, New York, and Los Angeles.

Elba has developed other partnerships in order to create material that people want to see. He disclosed earlier this year that he is working with Nigerian media magnate Mo Abudu to create African-focused television and film sectors that will appeal to a wider audience. Furthermore, a Tanzanian president’s adviser reported that the famed British actor had expressed interest in opening a film studio there.

Written by PH

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