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Facebook’s move “is forcing publishers and online advertisers to ‘dip their toe in the water’ on the Twitter platform and start to ramp up ad investments on this platform,” Ives said.
For now, though, Facebook remains miles ahead.
Facebook has grown to more than two billion monthly users, while Twitter is stalled at 330 million. Facebook has 1.4 billion daily users, while Snapchat has 187 million. Facebook’s $40 billion in annual sales last year was more than ten times the sales brought in by Twitter and Snap combined.
But this week may be a reminder not to count the little guys out just yet.
“I didn’t know how hard it was gonna be to get a cheetah out there,” Picture Perfect said. “We shot this scene we didn’t use, and he attacked Cardi in that scene.”
At the 1:51 mark in the video below, you can see the raw footage he’s referring to. Cardi stands a couple feet away from the wild cat, holding him by a leash. Then, in the middle of rapping her verse, the animal snaps at her and she immediately calls out, “No no no, come hold him!”
In the end, the crew secured another cheetah who was sedated after a heavy meal of “about six pounds of deer meat” (yum). He was so chill, in fact, that Cardi was able to pet him on the head (you can see that shot in the video’s final version). Picture Perfect also talked about wanting to put a cheetah next to Cardi in a car — but thankfully he had a change of heart about that.
“She’s a trooper, man,” he said. Seems like an understatement!
