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Meet the Founders of the First Black Women-Owned Citrus-Based Liqueur Brand in the US

Daphane Carter and Taia Rashid, best friends who subsequently became business partners, chose to launch the first Black women-owned citrus-based liqueur in the United States after leaving high-profile positions to follow their passion for limoncello.

The concept for the liqueur came to the owners of the handcrafted spirit firm, Cashid Beverage Ltd Co., while attending weekly gatherings with friends and family, according to their website. The women complained about a shortage of “sippable spirits without adding tons of ingredients.”

The final push came from a conversation with Carter’s husband. He motivated her to start her own business while the two were on holiday in Italy sipping limoncello. Carter then encouraged her buddy Rashid to join her on the adventure, to which Rashid enthusiastically agreed.

In an interview with Click 2, Taia revealed, “I had worked corporate before. Was a stay-at-home mom for a while because my husband worked a ton, and I was ready to transition into something else. Daphane was leaving corporate, ready to transition. So, we talked about getting into something not knowing exactly what it was going to be, and low and behold, that trip it was like a wildfire, and it’s been that since then.”

Cashid Beverage Ltd Co. went from concept to operation in less than a month, and its products were eventually shelved in stores.

The brand’s two primary specialties are Daphane Limoncello and Daphane Raspberry Berrycello. Meyer lemons, premium agave syrup, and six-times-distilled premium vodka are among the high-quality ingredients utilized in the liqueurs.

Furthermore, their brand has already received several accolades, including two Silver Medals at the 2023 Bartender Spirits Awards, a Double Gold Award in the Taste Competition, and a Silver Award for Best Overall Marketing and Design.

“We are extremely pleased that our spirits performed so highly at the recent Bartenders Spirits Awards. Winning this award is particularly important to us because it shows that we are making the types of spirits that spirits drinkers actually want to buy and enjoy,” Rashid told The Hype Magazine after they received the awards.

The founders have also entered the retail industry, expanding into stores such as Cork & Barrel Club, Total Wine, and Emilio’s. The liqueur is now available in California, with Texas and Florida following soon after.

 

Written by PH

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