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AMVCA Reduces Categories, Adjusts Voting System for 10th Edition

The Africa Magic Viewers’ Choice Awards (AMVCA) organizers, MultiChoice, released the call for entries for the ceremony’s tenth edition on Monday.

Every year, the AMVCA honors exceptional performances in entertainment, cinema, and television.

The organizers also disclosed in a statement that the number of award categories has been lowered from 33 to 27, stating that this change was made in order “to meet global trends and standards.”

There will now be winners in 25 categories for the tenth AMVCA edition, including two special appreciation awards.

The statement also stated that, in contrast to the traditional audience voting method, a jury will henceforth choose the winners of Best Actor and Best Actress in a Leading or Supporting Role.

Other non-voting categories are Best Director, Art Direction, Cinematography, and Costume Design, Best Writing in a Movie and TV Series, Best Movie and TV Series, Best Short Film, Best Documentary, Best Sound Design, Editing, and Makeup.

The categories open to public voting are Best Scripted and Unscripted Africa Magic Original, Best Digital Content Creator, Best Indigenous Language (West, East, and Southern Africa), Best Multichoice Talent Factory Film, and Best Indigenous Africa Magic Original.

“As we mark the 10th anniversary of the Africa Magic Viewers Choice Awards, we are embarking on a bold journey to reevaluate our award categories and further align with global trends and benchmarks,” Busola Tejumola, MultiChoice executive head of content said.

“This involves retiring certain categories, streamlining others and revisiting both voting and non-voting classifications.

“The number of categories for entry will now be 25, accompanied by 2 special recognition awards.

“Performance awards have undergone streamlining and will fall under the categories of ‘Best Actor’ or ‘Best Actress’ in a leading or supporting role.

“Winners in these categories will be determined by the jury, deviating from the previous public voting systems. As always, voting process and results will be verified by Deloitte.”

The award organisers called for submissions of films publicly exhibited between December 1, 2022, and December 31, 2023.

The entry portal will close on February 14.

Written by PH

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