PH
Prominent performer, Chibuzor Azubuike, famously called Phyno, has been revealed as the brand represetative for Life Lager brew.
The ‘Fada’ crooner was acquainted with the media at a service held at the Nigerian Breweries Plc. Igammu, Lagos on June 4.
The arrangement will see Phyno include in Life Continental brew’s publicizing and showcasing efforts. He is additionally anticipated that would show up at occasions.
Talking at the uncovering function went to, the vocalist said his new part would see him propel the Igbo convention and culture and the Igbo HiLife sound in Eastern Nigeria and past.
He said, “My recognition as brand ambassador also translates to better exposure for younger Igbo talents and upcoming artistes. I would be working with my fellow ambassador, Flavor, in this regard. We will work together towards the decongestion of Lagos as the only place for major music events and activities.
“We need to ensure that the east also enjoys the privilege of more live shows like Lagos residents already do. I am very happy to be part of this great development as Life Continental beer is a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for.”
In his response, the Marketing Director of NB Plc, Maria Maggi, said, “Working with a great act like Flavour and this new collaboration with Phyno- one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of our brand’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values”.
Phyno who is renowned for rapping in Igbo language began his musical career as a producer in 2003.
His debut studio album, No Guts No Glor was released in 2014. It produced the singles “Ghost Mode”, “Man of the Year”, “Parcel” and “O Set”.
