Swangz Avenue singer and Red Card ambassador, Vinka has released a new single in which she cautions against drunk driving. Dubbed “Red Card”, it was officially premiered on Thursday evening at Club Amnesia.
Produced by Swangz Avenue, the song carries a message declaring that it is okay to have fun and celebrate life by consuming alcohol as long as the consumer makes responsible drinking decisions.
“I know this song is catchy and dance-able, but I want you to listen to the lyrics and pass on the message in the song to your friends,” she said. “It is okay to consume alcohol but you should not drink and drive. Always have a designated driver or call a cab.”
The new single is the official song for Uganda Breweries Limited responsible drinking campaign, “Join the Pact”, that is aimed at reminding alcohol consumers and music lovers to shun drink driving, an irresponsible act that could cause harm to their lives.
Uganda Breweries Corporate Relations Manager David Onyango noted, “Music and alcohol are part of every celebration. As Uganda Breweries Limited, we are using the music platform to amplify our responsible drinking message and reach our consumers in their favorite hangout spots where the consumption happens. We believe that responsible drinking can be part of a balanced lifestyle and we encourage you all to enjoy our products safely.”
Uganda Breweries Limited, under Red Card Initiative, has since December 2018 been running a responsible drinking campaign that is aimed at engaging consumers to make a commitment to never drink and drive, in a bid to reduce drink driving incidents in Uganda.
The campaign dubbed “Join the Pact” is targeting to collect 10,000 commitments over a period of 6 months.