Tanzanian Singer Harmonize Lands Lucrative Ambassadorial Role

Harmonize has been hired as the new brand ambassador of CRDB Bank in Tanzania. The singer was awarded the ambassadorial deal during a press conference in Dar Es Salaam that was streamed live on his YouTube channel.

The excited Harmonize took to social media to celebrate the achievement with his fans explaining that he was proud to have been offered the opportunity.

“Ninajivunia mimi kama Harmonize kuwa Brand Ambassador was CRDB Bank,” he wrote.

In January 2020, the Konde Music Worldwide CEO was appointed the brand ambassador of Sayona Twist, a nonalcoholic beverage from the Sayona Drinks Limited.

Diamond’s footsteps

With his new appointment, the Kwangwaru crooner has joined his music counterpart and former boss Diamond Platnumz who has several ambassadorial deals to his name. Among the first ambassadorial endorsements, Diamond got was being named DSTV’s brand ambassador about four years ago.

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Then followed his appointment as the face of Parimatcha, a betting company in Tanzania.

Not long after he was named the brand ambassador of Luc Belaire, a French sparkling wine produced in the Provence-Alpes-Côte d’Azur region of the South of France.

In January 2019, he was appointed as the Pepsi Brand Ambassador in East Africa a deal that saw him pocket millions of shillings.

In September 2019, the Baba Lao crooner became the brand-influencer for ‘NiceOne’, a new powder soap in Tanzania.

Recently, Diamond was appointed the brand ambassador for Coral Paints (Tanzania), under its parent company, Insignia Limited.

Announcing the news during a press conference held in Tanzania, Diamond explained that he accepted the deal due to the company’s work ethic and initiative to employ Tanzanians.


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