Diamond Platnumz has been the subject of a lot of rumours for years that claimed he buys his YouTube views which is the only logical way to explain how fast they rack up millions of views.
However, he recently revealed how much he makes from his songs and showed proof of the fact by sharing his creator suite insights and we have to all give this man his bouquet of flowers while he is still alive.
You see, Diamond Platnumz actually is minting millions off his channel and if you know anything about YouTube, then you know that for an African act, this is a hugely impressive accomplishment as the Google company pays out shaved pennies on the dollar because they do not find the sub-Saharan African market worth a damn.
We are the one market that is paid horrendously so when we see Mondi make such a win, we need to actually appreciate the fact that he has so gracefully and completely destroyed the rumours as no other East African and indeed, African star, has the cojones to actually make such a bold step.
I have argued on occasion that whether or not you like Diamond Platnumz, he is a true blue, fully-fledged superstar. He is above the Harmonize’s that Tanzanians try to push on to challenge him. He is far above Ali Kiba too.
And the number of doors he can actually open for other East African stars is something we should be more focused on. You should actually be trying to propel this guy even further into the stratosphere because that is how the music business actually works and grows. You start with one artist who introduces you to their culture and sound and you delve deeper into that world.
Given how closely knit East Africans are, even Kenyans will benefit from Diamond Platnumz growth. First, there is the obvious step of learning from watching his steps. Then there is the possibility of working directly with him. But all in all, we would actually be suggested by the YouTube algorithm. You will see a Masauti song suggested or an Otile Brown jam.