Hair care giant, Sta-Sof-Fro, one of the leading brands in hair fashion in Africa will be having an interactive stand showcasing their wide range of products at this year’s Beauty Revolution.
The two-day beauty festival takes place on 6-7 April 2019 at Sandton Convention Centre, Johannesburg.
The brand continues to be at the forefront of the movement that celebrates the #versastyle woman with the Wear You campaign. Wear You is an annual meeting of the minds of real women with the aim of educating and empowering women from all walks of life.
“Beauty Revolution marks the coming together of powerhouse companies and beauty brands on a unique platform for us to reach and engage with our valued consumers in a relevant and meaningful way. Our focus, such as that of Beauty Revolution, lies in creating a strong platform for beauty with a purpose, caring for all shades and shapes in between- which is where our brand extension Wear You campaign comes from,” expresses Sta-Sof-Fro brand manager Lerato Selepe.
Sta-Sof-Fro is more than just hair care- it’s a celebration of the multiple- faceted African woman and is seen as a hair fashion brand which lends itself to the brand catering to and inspiring African women from all walks of life to embrace themselves, their individuality and hair choices.