Beyoncé and Jay-Z’s announcement of a joint tour called On The Run II features promotional art inspired by Senegalese filmmaker Djibril Diop Mambéty.
The image features the pair sitting on a motorbike with a cow skull on the handlebars, echoing Mambéty’s 1973 film Touki Bouki.
Excited fans have been comparing the images on social media:
Commentators point out that Beyoncé has referenced a number of African cultures in recent years – including Yoruba deities during her performance at last year’s Grammy awards in the US.
Love how they've referenced Touki Bouki pic.twitter.com/poGNhe7AIg
— ejatu (@ejatu_) March 12, 2018