This past Saturday, Wizkid—currently Africa’s hottest pop star by almost any measure—unveiled his new capsule collection with a takeover of Reign in Manhattan’s Meatpacking District.
Afrobeats, a scene centred in Lagos, fuses the melodic sense of West African Highlife and Palm-wine music with a range of Black Atlantic sounds, including dancehall, Soca, and U.K. soul, to arrive at a truly Pan-African pop place.
Popular Nigerian musician Wizkid has earned a lot of plaudits outside the country for his music and other things. He was recently named as Africa’s hottest star by well-respected magazine Vogue
(In fact, Wizkid and some other Nigerian artists describe the movement as “Afropop” and avoid the term “Afrobeats,” which was coined in the U.K. to describe the emerging sound). Lest those new to it underestimate the street value of a piece of Wizkid—the genre’s undisputed king—the shop was jam-packed with hundreds of die-hard fans feverishly snapping pics and exuding Beatlemania-levels of nervous energy at being so close to their idol (he generally performs at arena-sized venues in New York and London).