The popular Nigerian singing sensation Mr. Eazi has added more fuel to the flaming #playkenyamusic banter after he disclosed that foreign artists rake a whopping Sh10 million for shows in Kenya.
Speaking in an interview, Mr. Eazi listed Kenya and Gambia as favourite destinations for West Africans where they can easily earn big per show.
Mr. Eazi disclosed that the same artists cannot “come and jump on stage for a set” and make the same amount in Nigeria.
”East Africa is arguably the most receptive spot for music. In East Africa, they listen to hip-hop, they listen to their local music, they also listen to music from the West of Africa, they listen to pop. So in recent times, asides from when I do festivals or branded shows in the UK or wherever,’
”Nobody is going to pay you $100,000 in Nigeria to do a show or even $60,000 to come and jump on stage for a set. But you can easily get that money by walking into Kenya or walking into the Gambia.
“So those places should be the ones I focus on. Also, when we dropped Keys to the City, which was not a single, and we saw the views on YouTube, the bulk was from East Africa,” said Mr. Eazi.
He added that the Nigerian market is different too in terms of what they demand from artists.
“I was performing in Southern Africa, Zimbabwe, the other day and I was on stage for 2 hours. I can’t perform for two hours in Nigeria. And even after two hours, some people were like “You did not perform this, you did not perform that.”
The Banku Music CEO was speaking on emPawa – a new venture he says is aimed at incubating music from artists across Africa.