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Nigeria: China Is Ready To Opening Its Giant Market To Nollywood


Beijing Controllers of the world’s second biggest movie advertise, China, are available to opening-up to Nollywood, as per the Deputy Director of the Chinese State Administration of Radio and Television, Dr. Yan Chengsheng.

China’s film showcase is a standout amongst the most exceptionally managed on the planet, with just around 50 outside movies being affirmed to screen in the nation yearly. In any case, Chengsheng who addressed yesterday at the sidelines of a gathering with a gathering of African columnists, noticed that Nollywood is “imperative for China.”

“We have a ton of theaters and screens and it will be incredible to screen Nigerian films here,” he said. “In any case, that likewise relies upon quality.”

Nollywood is the second largest film industry in the world, in terms of volume, and is popular across Africa, Europe and America, but has yet to gain access to the vast Chinese market.

Last year, Nigeria’s Minister of Information and Culture, Lai Mohammed, had called for the screening of Nollywood movies in China, noting that such a development would reciprocate Nigeria’s gesture towards Chinese movies, which are shown in the country.

Meanwhile, Chengsheng called for patience regarding Chinese media engagement with Africa.

“While telling Chinese stories to the world, we are also willing to tell African stories,” he said. “But the technique and capability of telling a good story needs to be improved. So there may be some cases where we are not doing quite well, but we need time.

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“All in all, we cherish our friendship with African countries. There will be some misunderstanding, but there is also room for improvement. Sometimes foreign countries try to tell China stories but it is not what we want. In this case, we talk to them. We need time to make progress. But, in general, we feel familiar and want to make great friends with Africa. So I am confident that through deeper cooperation and exchanges, we can improve our capabilities of telling good African stories.”

As part of its efforts to deepen cooperation between its media and African countries, China will host the fourth Forum on China-Africa Media cooperation in Beijing next month, where it will seek to deepen its relationship with the continent.

“We hope that we can learn from each other experiences and cooperate in promoting practical cooperation.

“China and Africa media supplement each other very well. And through cooperation we can have a lot to do,” Chengsheng said.

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