China has barred women from modeling lingerie on online shopping livestreams, therefore online lingerie shops are employing guys to do the modeling instead.
Livestreams depicting girls modeling lingerie have previously been immediately shut down and banned as a result of China’s regulation against the distribution of obscene material online.
Turning to social media, some Chinese people expressed their amusement at the attempt to circumvent the loophole, while others supported the idea, claiming that men make better lingerie models.
“The guy wears it better than the girl,” a comment on a video clip of the livestream on Douyin — China’s TikTok.
A few comments on Weibo a Chinese social media platform also say that this trend is “depriving women of job opportunities.”
“If it’s a female model, the livestream would be banned every other minute, it’s not like this hasn’t happened before, this is still depriving a group of women of their job opportunities,” a comment with 130,000 likes read.
“Personally, we don’t really have a choice. The designs can’t be modeled by our female colleagues, so we will use our male colleagues to model it,” the owner of a livestream business referred to as “Mr. Xu” told Jiupai News in an interview.
According to Xu, many other lingerie livestream e-commerce businesses were inspired by his idea and have started following suit.
Although the livestream e-commerce industry has achieved a massive following in China, the same shopping trend has been failing to replicate its popularity in the US.
Watch video below;
WATCH: China banned women from modeling lingerie on livestreams so men started doing it instead 😂 pic.twitter.com/rZwMioafXb
— Almost (@almost_co) March 7, 2023