OWhen Vera Sidika won the Video Vixen of the Year category during the inaugural Pulse Music Video Awards (PMVA) held at the iMax-20th Century in 2015, the video vixen world was just an emerging idea.
Since then, it has become a lucrative showbiz area that has seen the rise of video vixens who make a living out of featuring on videos.
Evaluna Wanjiru, who has won the category in the last two years (for Murderer by Bobby Mapesa & Calvo Mistari (ft H_Art the Band) in 2016 and Khaligraph’s, Wanjiru and Akinyi last year) can attest to the fact that being a video vixen can be a paying undertaking.
“Winning the award really helped me make a name for myself. I have been making a living out of doing videos with artists both at home and across the globe. The pay is looking good,” she tells.
We have newbies in the pack of the select four who will be competing for the accolades come Thursday.
The 22-year-old has been nominated for her role in Khaligraph Jones’ Ngori. One of the best paid video vixens in recent times, this young beauty loves cycling, swimming, listening to music and modelling.
She has made appearances in Sangolo (Wyre featuring Quata), Mayonli Love (Masauti), Wanaona Haya and (Country Boy featuring Khaligraph Jones) among others.
“My passion is to become a cabin crew and I think the video vixen roles I have played have taught me how to treat myself in the hospitality business. I have learned to be professional in such environments,” she tells Pulse.
“I think we should be treated with a little more respect. Sometimes people don’t think this is a lucrative profession that is helping young girls start up their careers,” she adds.
Winnie Mukeni aka Gabby
Gabby is a make-up artist and a singer who takes up video vixen roles if they show up. She first featured in a video in 2015 and she describes the journey as having been awesome.
“I have met a lot of people and made useful business connections in the creative sector. I have enlarged the spectrum from being just a vixen to singing and also networking with artists who need stars when they are doing a shoot,” she says.
“I think the old notion that video vixens are groupies is long gone as people have come to know that this is a respective career,” she adds.
Joy Agunjah (Tee Baby)
This 20-year-old actress is looking forward to becoming one of the best Kenyan acting exports. She believes that if the right policies were put in place, video vixens would make better returns from their art.
Having worked with big artistes like Nameless and Arrow Boy, she says video vixens should get credit for the major roles they play in making music videos good.
“From setting up good contracts, management and payments, I think video vixens deserve better,” she concludes.
Cindypierra Mukami aka Cindy
To the people who have been in the industry, Cindy needs no introduction. She was one of the PMVA finalists last year and has made a comeback after a good year in which she appeared in more than 10 videos, among them Twende Nalo (Sudi Boy featuring ArrowBoy), for which she has been nominated.
“I have been in the industry for three years now and apart from being a video vixen, I am a business lady and an actress. I would say the industry is growing and artists are learning to respect us for the role we play,” says the 21-year-old who likes singing, dancing, travelling, reading and making friends.