Jennifer Lopez runs her business like Tom Brady runs the 2-minute offense with the game on the line … with fierce tenacity for a payday, which is the only way to describe her new perfume launch.
J Lo launched her new fragrance, Promise by Jennifer Lopez, Thursday night in NYC … and just hours after she and Shakira were announced co-headliners for the Super Bowl Halftime Show. As you know … artists don’t get paid for the gig, but don’t tell J Lo that cause the gig’s gonna bring her even more attention, which could translate to big bucks.
J Lo has said performing at the Halftime Show had been a bucket list thing for her. Makes sense …. nearly 100 million people watched the Patriots beat the Rams in Super Bowl LIII. The gig guarantees a spike in sales for the artists performing during the break.
But, with the Super Bowl LIV still 4 months away … odds are J Lo wanted to pounce and capitalize on the buzz surrounding her announcement.