With the world and everything moving to the online space, As a business owner, you must also be ready to make it easy for your customers to find and connect with you online, through your website.
But most importantly, they must have a good customer experience while relating with your website.
User experience is how customers interact with your website and how easily they are able to: find what they want, browse your site and make a purchase/conversion.
Understand that 88% of users are less likely to return to a website if they have had a negative user experience, Hence, you must offer your customers the best user experience.
Here are our hints and tips to make sure your website is offering customers the best user experience.
Your Website Must Be Mobile-friendly
It’s no myth that an increasing amount of online shopping is happening on mobiles rather than desktops. Reports suggest that by 2023, mobile eCommerce spending will overtake desktop eCommerce spending. Therefore businesses must take into consideration their mobile shoppers in equal (if not slightly more) amounts as their desktop shoppers to avoid losing sales due to the website not offering mobile users a good experience. Mobile users are 5 times more likely to leave a website and abandon a purchase if the website isn’t mobile-friendly.
Your Site Must Be Highly Responsive
The time it takes for your website to load is crucial for retaining customers. If your website takes more than 3 seconds to load, 40% of users will leave. Improving the load time of your website can increase traffic and potential customers onto your site and provide the first step in a good user experience.
Minimize The Steps Taken To Complete A Purchase On Your Website
Ensuring that your users have a seamless path to browsing your website and making a purchase is crucial to converting users into customers. If your users are clicking through a lot of pages; or your website is lacking information, or the checkout process isn’t smooth, you are risking losing sales because of the user experience.
The best way to see if your customer’s path from landing on your website to making a purchase is to put yourself in your customer’s shoes and go through the process of making a purchase. Keep track of how many clicks you’re making to reach certain pages and products. The fewer clicks the user has to make, the better. If you see a lot of users are adding products to the cart but not converting, you might need to review your checkout process.
Your Website Should Be Attractive
Great user experience also comes down to great design. Users will be more likely to return and interact with websites that have unique and relevant design work filled with rich content that keeps the audience at the forefront of the site.
The design can also contribute to keeping your website organised and create the best path for users who are just browsing your website, into paying customers.
Custom web designs provide local businesses with the opportunity to have a fully bespoke eCommerce platform that fits seamlessly into their business goals, whilst also keeping their target audience at the heart of the design.
Are You Ready To Give You Customers The Best Experience On Your Website?
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