Sephora has truly wowed the world this year by providing a diverse and wonderful Sephora Squad for 2020. Their goal is to feature unique and authentic voices and to build up the beauty industry with the next generation of influencers. In that list are many incredible African influencers who are showcasing their beauty tips and inspiring a generation of young people to love who they are and the skin they are in. Though there were many black Americans chosen to be a part of the #SephoraSquad2020, here are the proud African beauty influencers to get to know:
Introducing the African #SephoraSquad2020
We are proud to introduce these four #SephoraSquad2020 influencers:
Mena Abudea is a Texas-based influencer from Ghana. She works to inspire women to love themselves and follow her journey as she talks about skincare, hair, makeup, and of course, her love for Christ. Her spiritual and wellness journey is one to follow, both for Americans and Africans alike.
Crystal Obasanya from Nigeria is a proud and successful content creator and YouTuber. Like other beauty influencers in this list, she works to inspire others to live to their best, truest selves. She stands out for her honest, outgoing, and unique personality that has attracted so many to her channel.
Kiitan Akinniranye, also from Nigeria and now living in America, is an all-round influencer who shares travel tips, fashion guides, and hair tips and tricks. She is the powerhouse behind Kiitana, the lifestyle brand she created to help empower women around the world. Follow her personal journey and enjoy the same positive impact that many other young women have enjoyed by listening to her engaging and beautiful story. To date, she has also started Atarah Avenue, a hair accessories company that works to help highlight how beautiful and versatile black hair is.
Vanessa Gyimah, a Ghanaian American, is a true social media darling. Working as a pro makeup artist, she works to share her talent with the wider community with the hope of teaching, inspiring, and empowering everyone. Her goal is to help others feel confident and beautiful in their own skin, regardless of whether or not they use makeup.
Following Their Beauty Tips on a Budget
Follow along with their beauty and hair tips but remember to save. It does take a while to find the exact products that will work with your skin and hair, so to find that perfect collection of products on a budget remember to look online for Sephora coupons, to use any of the influencer’s discount codes, and in general have a wish list on hand so that you can take advantage of any sales.
There are many ways to find and build your ultimate beauty routine on a budget, and at the end of the day, it means being savvy, using the right tools, and being patient. If you can, get sample sizes to see how products react with your skin and hair beforehand, so you can invest where it matters and glow with health and beauty.