Riri as she is popularly called, intends to open a series of permanent Fenty stores which are a cross “between a spa and a nightclub”.
The 31-year-old R&B superstar – whose real name is Robyn Fenty – has launched her own luxury fashion line with French luxury conglomerate LVMH (Moet Hennessy Louis Vuitton) under her own name has just opened a second temporary pop-up shop in New York City showcasing and selling her range.
Rihanna has now revealed that she has her own unconventional “dreams” for a chain of brick-and-mortar locations which will totally re-invent what a store can be.
Speaking to W magazine, she said: “I have dreams for a store. It’s going to be between a spa and a nightclub. I’m not sure how I’m going to work it out. But there’ll be clothes in between.”
The ‘Work’ hitmaker has released a range of t-shirts that are emblazoned with the phrase ‘No More Music’, and the R&B songstress has insisted the logo is merely to “troll” her fans and she insists her next album is in the pipeline.
She said: “Please let my fans know that I’m trolling them. You have to get it because it’s a souvenir. That’s the closest you’ll get to music before the album.”
Rihanna had complete creative control over the range and she ensured that all the pieces will work for a “curvy” body like her own.
She said: “We have our fit models, which is the standard size from factories, you just get your samples made in one size. But then, I want to see it on my body, I want to see it on a curvy girl with thighs and a little bit of booty and hips. And now I have boobs that I never had before … you know, I don’t even know how to sleep sometimes, it’s challenging, so imagine getting dressed.”
Rihanna – whose collection also includes footwear and accessories, such as sunglasses and jewellery – hopes that any woman will feel “confident” in her garments.
She told E! News: “It’s all of these things I take into consideration because I want women to feel confident in my stuff.
“Whether it’s through fashion, lingerie, music, makeup … we try to get everybody involved and included in our brand.”