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American Reality Star Kim Kardashian Awarded Damages From ‘Cheap Knock-Off’ Manufacturers

American reality Tv Star, Kim Kardashian has been awarded $2.7 million (R38 million) in her lawsuit against Missguided USA
The Keeping Up With the Kardashians star sued the fashion brand for damages of at least $10 million (R139 million), disgorgement – which means giving up something obtained by illegal or unethical acts on demand or by legal compulsion – of the company’s profits and a permanent injunction to stop the online retailer from future infringements, in February, after accusing them of using her name and image without permission.

Kim Kardashian awarded damages from ‘cheap knock-off’ manufacturers

A court has now awarded her $2.7 million (R38 million) in damages and $60,000 (R839 000) in attorneys’ fees in a default judgement, as the fast fashion brand never responded to the lawsuit.

Missguided has also been permanently blocked from using photos of Kim again.

The California judge presiding over the case said:

“Missguided has repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing.”

When she filed her lawsuit, the 38-year-old beauty shared photos of what she claimed were the company’s “knock-off” versions of her clothes
She also alleged the firm “in total disregard of Kardashian’s trademark rights and rights of publicity, [has] repeatedly used [her] name and image without authorisation to generate interest in their brand and website, and to elicit sales of their products.”

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Kim further went on to criticise Missguided for its “fast” designs and claimed they are often “blatant knock-offs”.

She wrote:

“[Missguided] specialises in ‘fast’ and inexpensive clothing designs, which are often derivative of other companies’ designs if not blatant knock-offs.

“Missguided has become particularly well-known for copying designs worn by famous celebrities, which it then offers for sale on its sites within days – sometimes even hours – of the celebrity appearing in the clothing.

“Missguided has not only knocked-off the clothing of other designers, but it has unabashedly misappropriated the rights of celebrities like Kardashian in selling these knock-offs on its websites.”


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