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American Pop Star, Rihanna Finally Launches Her Fashion Label!

Just after we rejoiced over ‘Fenty Beauty launching in Boots’ and the new ‘Savage x Fenty lingerie collection’, the American Pop star Rihanna is not taking a chill pill at all as she has hit us with another brand a ‘Fashion line’.

Surprised, of course you heard me well! Rihanna is *finally* getting into the non-lingerie fashion game, launching a collection for LVMH called Fenty. Rihanna wantS To have all our money.

The label will have all you need to entirely rebrand your wardrobe as Rihanna approved: ready-to-wear pieces, accessories, sunglasses, and jewellery. This is the first entirely new fashion brand launched by LVMH since Christian Lacroix, which was founded in 1987. So yes, it’s a pretty big deal. Rihanna said: ‘Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.

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Rihanna's Fenty collection with LVMH will launch on 22 May 2019

‘I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.’




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