As a brand, you need a video marketing strategy because video has become important on every platform and channel.
Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
There are different types of videos you can create to achieve any of these goals listed above, we will be sharing in this post the top 6 marketing video types you can embrace.
1. Explainer Videos
This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.
2. Educational or How-To Videos
Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.
3. Expert Interviews
Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry — whether they share your point-of-view or not — get these discussions in front of your audience.
4. Demo Videos
Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.
5. Brand Videos
Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services.
The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.
6. Case Study and Customer Testimonial Videos
Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.
Achieving your marketing goals is easier, with the strategy. However, it might take time and a little effort from your end.
Do you need a professional in handling your video marketing strategy to achieve your desired goal? Jetheights will be glad to help!
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