The Cable News Network has partnered with social networking site, Facebook for efficient coverage of the 2012 United States Presidential Election.
According to cnnpressroom.com the two media platform will launch an application that will enable social site users to share their thoughts and feelings on candidates and critical issues facing the country ahead of the election day.
The application which would be available in English and Spanish, will also enable people to share their commitment to vote and support of particular issues or candidates with friends and will provide a way to see how many of their own friends they’ve enlisted to support those issues or candidates.
CNN Washington bureau chief, Sam Feist, said the application will empower American voters.
Feist said, “This partnership doubles down on CNN’s mission to provide the most engaging coverage of the 2012 election season.
“Our unparalleled political reporting combined with Facebook’s social connectivity will empower more American voters in this critical election season.”
CNN Digital Chief, K.C. Estenson said the partnership was geared towards advancing way a news organisation should cover a national election.
He said, “We fundamentally changed the way people consume live event coverage, and set a record for the most-watched live video event in Internet history, when we teamed up with Facebook for the 2009 inauguration of President Obama.
“By again harnessing the power of the Facebook platform and coupling it with the best of our journalism, we will redefine how people engage in the democratic process and advance the way a news organisation covers a national election.”
Facebook Vice-President, Corporate Communications, Joe Lockhart, said the social media network was pleased to partner with CNN as it will help Americans connect with the presidential candidates.
He said, “Facebook is pleased to partner with CNN on this uniquely participatory experience.
“By allowing citizens to connect in an authentic and meaningful way with presidential candidates and discuss critical issues facing the country, we hope more voters than ever will get involved with issues that matter most to them.”