THE Quadrant Company (TQC) emerged as one of the winners of the 2012 Superior Achievement in Branding and Reputation (SABRE) awards, in Brussels, Germany. The SABRE Awards, which attracted more than 2,000 entries from Europe, the Middle East, and Africa (EMEA) last year, saw the Quadrant emerge as the winner of “African Consultancy of the Year” award, alongside their Swiss affiliate, Fleishman-Hillard.
Speaking on the award, Bolaji Okusaga, who received the Award in Brussels said, the SABRE Awards is to recognise, showcase and celebrate the best campaigns that demonstrated the highest levels of strategic planning, creativity and business results, produced by public relations firms.
“As a consulting firm, we have people with diverse skills, knowledge base and interests from a variety of backgrounds, which we harness for our services. Our people come with varying depths of experience in corporate PR across various business sectors, direct marketing, database management, advertising, event management, and award winning journalism.
“This plays out as in-depth relevant strategy and implementation currently unmatched by any other communications consulting firm in the Nigerian market,” he said.
According to Okusaga, the company is “consistently run by core communications professionals, many of whom have now set up competing consultancies, which invariably makes it number one in service, image quality of clientele, processes and systems manpower development.”